• Profit is necessary for operational cost and not the primary purpose for the company's existence.

•MCR's ministry is to develop and enhance the lives of individuals of all ages by incorporating Bible based concepts and values into every media presentation we provide.

• MCR recognizes the need for spiritual enrichment in our changing society and responds to that need by producing media presentations (music, videos, TV shows, etc.) with messages that present and reflect Jesus Christ.

•In our day to day operations we will strive to ensure honesty, integrity, wisdom, and respect for our staff, customers and others.